This helps them more effectively match your website to user searches. The content on your website is your chance to gain the trust of your potential customers and prove your authority. Thus, it should be interesting, valuable for your readers, and unique. While planning your SEO content strategy, reviewing your existing blog posts should be among your main priorities.

Outbound links

You can see your options and decide which keywords will work best for your business. If you want your pages to rank in the right results, you must choose the right keywords for your campaign. Google favors shorter URLs because they are easier to crawl and understand. It’s best to create simple URLs that are clean and easy to read. Our custom, proactive digital marketing strategies pave the way for long-term client success.

When you don’t have a clear URL, it makes it difficult for users and search engines to understand your page’s context. Your title tag appears as a blue line of text in search results that people can click on to navigate to the page on your site. Users and search engines use this to determine if your listing is relevant to their search query.

📝 31. Match Competitors Length Of Content

Learn how the roles of SEO and social media differ, so you can get better results from each. It pays to obsess over speed but not to the detriment of quality. However, if all the ranking pages load in, say, 3 seconds or under, and yours displays a spinning icon and takes 8 seconds to fully load, you should fix that. Research by Google, SOASTA, mPlus Mobile and others, have shown that a site loading delay of even a few seconds can decrease conversions by double-digit percentages. You can use the plugin to create a short bio and have an “author box” appear at the bottom of articles.

Additionally, if Google can’t navigate your website properly, it won’t be able to discover all of your website’s pages and show them in search results. CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S.

• By following the steps I’ve outlined in this On Page SEO checklist, you’ll be able to move the needle of your core landing pages and blog posts too.
• Off-page SEO, on the other hand, involves external factors like backlinks, social signals, and overall online presence.
• This means you have to ensure your content is up to snuff to beat the competition.
• While it is important to make sure the technical SEO and off-page elements are also optimized, you should not ignore the on-page factors.

A clear and logical website structure is crucial for search engines to crawl and index pages effectively and for users to navigate the site efficiently. This can be achieved by adopting a hierarchical site structure, often visualized like a tree with the homepage at the root and branching into categories and subpages. You can use third-party tools to analyze your titles and headlines.

Outbound links from your site also impact the quality of your content and pages in Google’s eyes. If you have implemented the previous three checklist points, this next step should be easy. The hub and spoke architecture is a powerful way to dominate entire topics, not just individual keywords. Not only does this waste link juice, but it also does serious damage to the experience your users get, which SEO Anomaly has a knock-on effect on many other metrics. To make this entire process easy, I use Link Whisper which suggests relevant links for me. Internal link building adds extra value to the reader because it gives them an extra resource to read.

Include Internal Links

Website load speed is a very important on page SEO ranking factor. New users might see relevant content while returning visitors might see free downloads or offers. Afoma Umesi is a freelance writer and editor for software companies in the marketing industry. She’s the founder of Reading Middle Grade, a book blog with over 100K monthly visitors.